Nike's instantly-iconic ad featuring Colin Kaepernick exemplifies the push for authenticity and design that includes diverse voices and perspectives.Īfter widespread protests following the killings of George Floyd and Breonna Taylor in 2020, Nike spoke up again, unveiling "For Once, Don't Do It" – subverting the brand's instantly-recognizable tagline. Within the theme of socially conscious design, key trends include authentic representation, sustainability, and celebrating diversity and imperfection. Socially conscious design gained traction throughout the past year, and it's poised for even greater impact in 2021. Social unrest and movements for anti-racism have captured national attention, and every brand and business has to take notice and evaluate where they stand. To strive for a better future, it helps to visualize it. Peters makes it clear where he thinks real change begins: " Design creates culture. Socially-Conscious Designĭesign and culture are integrally connected. You're going to want to see this –– and not just because it means 2020 is over. Within each theme, there are a number of design techniques and styles you're going to see artists and brands employ. These trends fall into three dominant themes or moods: socially-conscious design, dissonance, and optimism. Plus, what design techniques you'll want to avoid.Ĭurrent graphic design trends for 2021 offer opportunities to update your brand's aesthetic, earn customers' attention, and unlock greater results. Here, let's dive into the graphic design trends you'll see in 2021. With the conclusion of a year unlike any other, it's natural to seek out new looks and approaches.ĭesires for new and different –– but also reassuring and less overwhelming –– experiences will exert significant influence over customer appetites in 2021, including in visual communications and graphic design. View our testimonials here.The only thing nearly as unprecedented as the events of the year itself? The number of times 2020 was described as "unprecedented." We have delivered successful graphic design solutions for a wide range of clients based nationally and internationally with impressive results. It is comprised of highly competent and skilled members of our team whose combined abilities cover a multitude of skillsets including logo design, brochure design, leaflet design, web design and programming, image retouching, exhibition stand design, typesetting and layout for brochures, catalogues and annual reports and much, much more. Our multi angled approach to both offline and online marketing is reflected in the skillset of our in-house studio. Whilst we accept we are part of a rapidly digitising world of design and marketing, we are firm believers that a strong printed piece in hand is still extremely compelling and irreplaceable. Not to mention the efficiency that it provides us in terms of turnaround times. Whilst many consultancies outsource the graphic design element to external studios we love the fact that we can maintain full control and consistency over all projects we work on here in Chester. Not only can our marketing experts put together carefully tailored marketing plans and communication strategies, through our in-house graphic design studio we also have the skills and resources to implement the communication tools. Our graphic design studio in Chester enables us to provide our customers with a complete wrap around service tailored to their exact requirements.
0 Comments
Leave a Reply. |